Creating and Integrating Google Analytics Account

Get started with Google Analytics to start collecting basic data from your website. But why?

Why Google Analytics is Important?

It doesn’t matter if it’s a small, medium, and large website, Google Analytics is one of the most important digital marketing tools for every website. If you want to run your business, you have to gather your data on your website in one place, analyze it, cut it into pieces, and follow it. In this way, you can shape the insights you get and the applications you make on other channels.

• You can see almost all the traces and the behaviors of the users coming to your website on your website in Google analytics.
• You can publish relevant remarketing ads to the relevant audience by dividing the users who come to your site into audiences and transferring these audiences to Google Ads. This means you can easily find the customer that will receive the service you sell.
• You can define your goals to Google Analytics and take action quickly when there are sudden changes in your goals. By transferring these goals to Google Ads, you can calculate the return and conversion rate in your ads.
• You can make improvements to your site by analyzing how often the user came to the site and from which pages she left the site.
• You can make improvements to your site by analyzing how often the user came to the site and from which pages she left the site.
• You can capture your data that does not normally exist in Google Analytics with Google Tag Manager and push it into Google Analytics. For example, a button clicks event. With this data you push to Google Analytics, you can define more precise conversions (goals).
• It is very easy to integrate with other Google Tools and many more tools.
• We can say that Google Analytics offers hundreds of features to its users completely free of charge. If you have over a million visitors, you may need to switch to the paid version of Google 360 🙂
• As opposed to Google Analytics, there are dozens of tools like Oribi, Adobe, and Heap. I can say that many of them are paid. So, besides these fascinating features of Google Analytics, how are these tools both paid and competitors? Write to us with your comments 🙂

Let’s Create a New Google Analytics Account

Click to start and follow the steps in the video below: https://marketingplatform.google.com/about/analytics/

Method #1: Adding the Google Analytics code to the website using the WordPress code editor

If you don’t have any coding knowledge, no problem. You can easily integrate the Google Analytics tracking code by following the video below.

Method #2: Adding Google Analytics code to the website using Google Tag manager

If you want to add code to your website using this way, you must first have installed Google Tag Manager. Google Tag Manager installation video is here.

Method #3: Adding Google Analytics code to the website using WordPress plugin

Plugins > Add new > Insert Headers and Footers > Install Now > Activate > Add your code